Your user and customer is the heartbeat of your online business, therefore you are tasked to create the best user experience for them otherwise you will lose them to your competitor.
Users today, are exposed to countless different digital components which include websites, emails, applications, platform and functionality. Regardless of the size of your business, ultimately you compete with the big guns in the industry because they are the ones leading the innovation and user experience (UX) by introducing new ways to interact, engage and convert.
All websites are not built equal, every digital marketing campaign is unique and custom tailored to your audience and this customization is driven by the data footprint users leave behind. It is your job to connect the dots, analyze and decipher how your users want your information. If you can’t accomplish this goal you will lose your opportunity to your competitor.
Initial user visit captures activity including referrer, page consumption, paths, time and exit.
Analyze the captured data footprint left by your user or customer and set KPI’s to create actionable triggers or items.
Scope & Design
After your analysis, you have the information required to start the scoping and design process for your actionable items.
Once your implementation is live, you will start the process over as each cycle you learn more and can create a better user experience.