The internet has become a crowded global space that has equalized opportunities for all businesses, regardless of size. Small online businesses can seem substantial based on their use of technology and how they design their online presence. However, this also means fierce competition as every website competes for attention. It's crucial for anyone aiming for success online to grasp the latest technology and understand customer expectations.

Amazon is the most successful online business because it utilizes its technology to execute, and its customers' data powers it by telling them what they truly need and want.

Learning your audience

The majority of customers demand functionality and ease of use. They want to find what they are looking for and be able to purchase it without much friction and without having to figure out how your website works. How can that happen if you sell a large catalog of different types of products that may span across many different audiences?

Understanding customers' interests and needs is crucial for effectively reaching them. A key strategy is to organize your website in a way that allows you to track and analyze customer behavior. By categorizing products and aligning them with specific interests and preferences, you can better understand your customers.

Structure your website for consumption

Properly structuring your website enables you to track their behavior, and through proper analytics, you can create user profiles that indicate specific patterns left by your customers. This learning allows you to improve how you present content to audiences that match specific data signals. In addition, it lets you know what is working and what is not so that you may focus on the things that yield the better ROI.


What’s next?

In the end, business strategy is quite simple when staying at a very high level. After making our mark to become leader of category management data platforms in the French food retail industry, two ideas drive us: internationalise our model and integrate it to other sectors of activity and professions, help digitize the decision processes, accelerate, and improve the choices made in our stores. In short, inventing the stores of tomorrow!