Build Brand Awareness

The Email Channel is still the most engaging marketing outlet in the digital realm and it has matured as well it has gotten a lot more intelligent along the way but it depends on your implementation!

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Intelligent Social Engagement

Connect the dots from all of your channels and stay on top of your customers minds.

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A Different Approach

Data has become one of the most valuable resources in the world even over oil. Personalization, Targeting and Custom Experiences yield high conversion rates.

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Digital Marketing Requires Now More Out-of-the-Box Strategies

EMAIL MARKETING
Intelligence: Dynamic & Data Driven Email Marketing Campaigns
SOCIAL MEDIA
Listen, capture and re-market on all of your social platforms and get a 360 view of your efforts.
MOBILE MEDIA
Connect with your users immediately via mobile apps, push and/or SMS marketing.
CUSTOM DEVELOPMENT
All businesses are unique and have their own demand of functionality from their customers.

Build The Experiences Your Customers Demand

You may own your website, but the experience belongs to your customers who you will need to listen to by understanding their behavior and data points.
  • Development
  • Every website just like every business is unique in what they offer and how they operate. They may sell similar products but aim at providing a completely different set of service and values to their audience to set themselves apart from their competition.
  • CMS (Joomla, Drupal, more)
  • Ecommerce (Shopify, Magento, more)
  • Website Enhancement
  • Data Solutions
  • Custom Implementation
  • Enterprise Integration
  • More Development
  • Email Marketing
  • Email is still the #1 communication tool in business today and won't be going anywhere anytime soon. It's cost effective, measurable, engaging and instant. However, it has also grown up and evolved into a very complex ecosystem with a lot of requirements and gotcha's that can be very expensive if you lack the expertise and experience.
  • Salesforce Marketing Cloud
  • Adobe Campaign Standard
  • Sailthru
  • Maropost
  • Active Campaign
  • Epsilon
  • More Info
  • Digital Marketing
  • The digital marketing spectrum is very broad and understanding the landscape of your audience is important for the blueprint to your successful digital execution.
  • Strategy
  • Custom Implementation
  • Analytics + Metrics
  • Cross Channel Marketing
  • SEO + Paid Advertisment
  • Business Intelligence
  • Learn More

 

With hundreds of email services providers on the market, it can become very daunting to find applications or software that can address your email marketing needs.

We will dig a little deeper into the process to understand more what goes on within the backend. It's also good to go in with the understanding that there isn't a "best one" as business needs, budgets and resources play a very big role to what works for one that doesn't for the other.

There are 3 levels of applications tiers: 

  1. Enterprise Applications
  2. Mid Size
  3. Small Business to Individuals

The pricing between the 3 levels can start at "free" into the millions of dollar contracts. Pricing structure varies with each vendor as well, some have a the per-x-amount of contacts or per-x-amount of emails sends. Enterprise level can vary with each company and needs but many have a platform cost (base) then it can be a combination of contacts, records, email sends and/or features.

How do the differ and why are there so many?

Email today, is still the #1 effective way of communication, for years people have been anticipating it to die down, but it is quite the opposite. Emails now, have become highly intelligent and interactive where where the contact points and capabilities have almost become unlimited. Therefore more businesses have sprouted to address and specialize in some of the complexities.

Enterprise Level

Many of the top tech companies employ some of the top tier platforms that address the huge data demand and customizations each business requires. Corporations employ hundreds of engineers, developers, database admins, etc that work on their digital realm daily

The platforms have a big overhead that usually needs to be managed by a team of experts and usually it is usually broken apart between several departments such as engineering (responsible for the integrations with systems and infrastructure), database ops (capture, managing and moving the data), development (building the applications and components), email specialists (work with the templates, creating templates and manage the email deployments) and marketing (strategy, camaigns and with some companies the email specialists live within marketing). You also have designers that work on email templates and front application designs.

Also these platforms integrate with a lot of the large enterprise platforms that offer any type of implementation that corporations need from data warehousing, analytics, performance application and many more.

Applications include:

  • Salesforce Marketing Cloud
  • Adobe Experience Cloud
  • Adobe Campaign Standard
  • Oracle Marketing Cloud

Mid Size

These applications can scale up and sort of represent the best of both worlds. A lot more feature rich out of the box tools but also offer the integrations of a bigger team such as providing API's, automations, and web hooks.

The pricing can range from several hundreds per month to hundreds of thousands.

Applications include:

  • Maropost
  • Sailthru
  • SendinBlue
  • Accoustic

Small Business to Individuals

These platforms are geared towards easy set up and low overhead. They usually provide basic email functionality that is comprehensive for any user and get you started right away. These plans start from Free to several hundred per month.

  • Mailchimp
  • Active Campaign
  • Constant Contact
  • Aweber

1:1 Relationships with your customers

Customers today demand experiences tailored to their preferences. Data capture, management and targeting have become the core of any business operating online.

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